Webinar – Using Social Media for Recruiting: Targeted Messaging in Law Enforcement
Throughout the nation, law enforcement organizations use a variety of strategies to recruit qualified applicants. Despite these efforts, many organizations struggle to fill vacancies. This issue may, in part, relate to reliance on outdated recruiting methods. Social media has transformed the way in which organizations in other fields market to customers and potential employees alike. While some law enforcement organizations use social media, few organizations leverage research to develop tailored social media marketing strategies.