As part of the Community Trust Initiative (CTI) project, the IACP organized a media training program focusing on the unique challenges faced by first-line supervisors and command staff. Laura McElroy, a highly respected authority in media relations, guided participants through advanced techniques and strategies for managing media interactions and public statements. Participants learned about how to confidently and effectively engage with media representatives, handling inquiries with poise and clarity. They also reviewed techniques for navigating high-pressure situations and delivering critical information to the public and media. The training included instruction on crafting clear and impactful messages that resonate with the public and uphold the integrity of the department. The course made use of Realistic simulations and role-playing exercises to practice and refine media response skills. The training helped to equip Rapid City Police Department’s commanders and first-line supervisors with the tools and confidence needed to excel in media engagements, ensuring that their department’s messaging is both strategic and effective.
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